Publicis Groupe Belgium strengthens its focus on PR and Influencers under the leadership of Astrid Mattelaer

Being culturally and socially relevant is more crucial than ever for brands in 2023. Keeping a close eye on trends and capitalizing on them is the key to success for many impactful campaigns. There are no better tools to achieve this than through PR and influencer marketing. Publicis Groupe Belgium recognizes this and is now doubling down on PR and influencers. To accomplish this mission, Publicis Groupe recently welcomed Astrid Mattelaer as their PR & Influencer Lead.