Do Nothing

Shocking words coming from an advertising agency, right?

Let's face it, in this profession we are giving it our all.

Forever on stand-by, living by the clock and running that extra mile until the deadline.

At best tired, but often exhausted... and definitely out of balance.

Running like hamsters in a wheel, faster and faster.

Remaining trapped in this crazy behaviour.

Aren't we supposed to be the free spirits, the chill dudes, the game changers?

Let's do things differently, by doing nothing for a change.

Terrifying? Absolutely.

And yet doing nothing is the bravest thing we can do.

Great innovators like Aristotle, Dali, Da Vinci and Einstein got their best ideas during their power naps.

They realized that you can't do new things when you're tired.

Taking a break leads to breakthroughs.

Time off is crucial if we want to keep all the balls in the air.

Speaking of which... science shows that those who regularly rest have bigger balls.

Getting enough rest makes us more productive, more creative and happier.

Even the cake in the oven needs time to rise.