Publicis Groupe Belgium reinforces its creative leadership with diverse talents

Publicis Groupe Belgium appoints Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors. They will join Mathieu Cardon’s team with incumbent Creative Director Laurence Van de Putte to offer a broad palette of expertise to Publicis Groupe's highly diverse portfolio of clients.

Guilherme Nunes is a half Brazilian, half Portuguese Art Director and Designer who started his career in Rio de Janeiro. Next, he worked for several agencies in São Paulo, such as AlmapBBDO. He then moved to Lisbon, where he spent nine years, going from Senior Art Director at Leo Burnett - being considered the Best Art Director of Portugal - to Head of Art and then Creative Director at Publicis. His work was recognized at the most important creative festivals worldwide, such as Cannes, One Show, New York Festival, and El Ojo. Besides that, he is a father, son, and husband; photographer, writer, wannabe chef, and now studying French.

Werner Van Reck started as Art Director/Designer for different advertising agencies and founded his own agency LDV United Antwerp, with two partners in 1991. He created campaigns for Fisherman's Friend, Mercedes, Ikea, Red Bull, De Standaard, VTM, Eén, and the City of Antwerp. Seventeen years later, being enthusiastic about photography, Van Reck left LDV/United and turned to a photography project on the People of Antwerp. By the end of 2010, he founded Act Agency, specializing in branding & design and in 2014, he joined These Days/YR as ECD, followed by Havas. Werner is an avid fan of fine art photography (check out his site at and has exhibited in VCRB Gallery, Belgium, InTheGallery, Copenhagen & Mallorca. Werner won different Advertising Awards and frequently acted as a jury member for awards like Creative Belgium, Eurobest Festival London, Clio Awards Chicago and the prestigious Cannes Advertising Film Festival.

Naïm Baddich started his career more than fifteen years ago as a Creative at Duval Guillaume, Happiness Brussels and as a Digital Creative Director at Publicis Brussels and DDB Brussels, and finally as a freelancer for the advertising and the cultural sector. His work received numerous awards at national and international levels, whether on Toyota, Renault, Volkswagen, BNP Paribas Fortis, DVV, Ikea, Base or Orange. Baddich repeated this success in the artistic field, with several plays to his credit, including one that won the Critics' Award in 2017.

Mathieu Cardon, Executive Creative Director: "Having Guilherme, Werner and Naïm join Laurence and myself puts a big, stupid smile on my face. So many eclectic talents, yet all have the same values of openness and collaboration. And perfectly complimentary as well. A big asset for our clients facing an increasingly complex world. As I said: a big stupid smile on my face."