Digital Performance Advisor - automotive
If we say at Publicis Groupe Belgium that we’re Lionhearted, we mean that:
- We are curious
- We are brave
- We are generous
- We are owners, not executors
- We do the impossible
Publicis Groupe is an integrated communication agency that is part of the international Publicis Groupe network. Led by Eva Devos and Karel Vinck, Publicis Groupe services companies of all sizes, from local non-profits to multinationals in a wide range of categories by supporting them on media, creative, strategy, production, etc. which together deliver client value and business transformation. Publicis Groupe Belgium is committed to helping its clients navigate the modern communication landscape through its data supported practices. Our clients include The Walt Disney Company, Aldi, Orange, Ferrero, BNP Paribas Fortis, BBC First, LVMH and GSK to name just a few.
As a Digital Performance Advisor (DPA), you know how to support digital marketing clients in Belgium, improving efficiencies with specific digital advertising deals to drive more leads, increase digital sales contribution and close rates. Preferably you have some experience with automotive clients.
The DPA is a key member of the Publicis Groupe Digital Team, providing digital support to our clients and servicing them to an assigned portfolio of automotive brands. The goal of the role is to help improve digital presence and drive improved digital demand metrics with the purpose of increasing our clients’ digital contribution to sales. The role will require a strong background in digital buying (programmatic, social, SEA, …), website performance, presentation skills, data collection, analytics and tracking of performance within the automotive segment.
Core Job Duties and Responsibilities:
- Take responsibility of the performance of the campaigns.
- Analyze results from different data sources (SEA, Programmatic, Social,..).
- Give clear instructions on how to improve results.
- be the SPOC for the digital experts & client leads. Provide guidance to the different teams.
- Follow-up and consultation on digital advertising performance within prescribed guidelines and metrics
- Other duties as assigned qualifications: digital performance consultant, automotive retail digital marketing.